Twitter is a powerful social media network, and its many features and capabilities can be overwhelming at times! In this post I tried to answer some FAQs about the platform and it might help you if you are just getting started with Twitter.
Each Social Media Network has its own advantages and disadvantages, and Twitter is no different.
These are Twitter’s main advantages:
✓ Twitter makes it easy to get in touch with strangers, journalists and even celebrities!
✓ Even though Twitter is becoming a more visual platform, most people still write mostly text-only updates; you can take advantage of this and post image-based tweets – this way your content will stand out from your competitor’s;
✓ Twitter is great for customer service! If you reply to your customers on Twitter and they like your service, you get more eyeballs on your business with every tweet correspondence you engage in!
✓ Twitter’s search capabilities are amazing – you can use many advanced search operators that can, among other juicy things!) help you find prospective customers / partners / and staff that are located in your area and that are talking about your niche)
✓ Hashtags usage on Twitter is very relevant and this has turned Twitter into a powerful search engine tool.
And now some of Twitter’s disadvantages:
✓ Twitter attracts a lot of spam and fake accounts so you’ll have to be careful with who you follow.
✓ The 140 character limit can sometimes become frustrating! Sometimes we want to ramble a bit and Twitter does not allow that. One one hand, that’s a good thing, because we can easily check several tweets from dozens of people at a time, but, on the other hand, it can become frustrating when you’re the one writing the tweets.
Yes, if your customers are between the ages of 18 and 50 and have above average income and education. Gender-wise, Twitter is pretty much neutral, as both men and women like to use it.
Twitter is great for both B2B(business-to-business) as well as B2C(business-to-consumer) marketing and networking. It’s also one of, if not THE easiest social media platform to strike a conversation with strangers (even celebrities!).
That said, if you don’t like Twitter at all, and if your audience also hangs out on another social media channel, then, by all means skip Twitter and go elsewhere! What’s more important is that you stay consistent! Even if you only use Twitter and post only one time per week that’s way better than having several social media profiles spread all over the interwebs and never posting at all! 😀
✓ Create an account and write a keyword-rich bio;
✓ Add an avatar picture (400 px X 400 px) and a big banner picture (1500px X 500px) – don’t use boring stock photos (use these free photo resources instead) and remember to check how the banner looks on mobile devices;
✓ Think about your audience so you know what type of content you should post on Twitter (think about their interests, struggles, desires, hobbies, personality quirks, etc);
✓ Create a handful of posts before you start following other people (ideal size for images is 440px X 220 px)
✓ Find interesting links to share with your audience and share them throughout the week (aim for 3 Twitter posts a day but don’t fret if you can’t do it – remember, consistency is the most important thing!);
The ideal tweet is, first and foremost, one that is valuable / entertaining to your audience and that makes people want to connect and follow you on Twitter. You should also aim to include most or all of these elements in your tweets, to improve their visibility and probability of being liked/shared/retweeted:
✓ Write between 70 and 100 characters (Twitter allows 140 characters on a single tweet but it’s recommended to allow enough room in your tweet so that people can add their comment when they retweet you)
✓ An image (most Twitter users don’t use images when tweeting, so if you do it you’ll stand out in a sea of text-only tweets)
✓ A link to an external page;
✓ The source/location of where you found the original article, usually using the author’s Twitter handle (e.g. ” via @authorname ” or “by @username”)
✓ From 1 up to 2 Hashtags related to the article (e.g. #marketing, #techtips );
✓ A call-to-action and/or a comment (e.g. “Please Retweet! “Check it out”, “Cool tips!”);
Here’s an example of a great Tweet:
— BeastModeProspecting (@bmprospecting) 18 de fevereiro de 2016
✓ Make sure your profile pictures look professional and that you’ve written a nice, keyword-rich bio;
✓ Make sure the posts that you’ve created and shared from other sources are relevant to your target audience (your posts should educate / entertain / inspire);
✓ Try to use hashtags that are relevant to your business niche
✓ Start following people that could be your potential customers (to kick off, you can go to your competitors’ Twitter accounts, and start following all their followers)
✓ After you have some followers you can start a free trial of SocialQuant to get even more targeted followers (this tool will start following people according to your chosen keywords)
✓ Engage with your ideal customers to make them notice you: like their tweets, retweet some when you find they are interesting to your followers as well, and start conversations (reply to their tweets, retweet their posts, add comments inside your retweets, etc…).
I’ll be adding more questions and answers to this post, but I hope you got at least some of your Twitter questions answered. If you still have some pressing questions let me know in the comments and maybe I can help you!
Thanks so much for stopping by. 🙂
Here are some very random things about me:
– I’m slightly addicted to the Internet … I could spend a whole month doing nothing but scrolling the interwebs obsessively… consuming news & learning about new stuff! Favorite topics are: Digital Marketing, Social Media, Learning Hacks, Entrepreneurship, Social issues, Education, Parenting and Technology;
– And also watching pet rescue videos on You Tube 😛 . And funnymemes. And some very stupid things, actually, but at the time they feel so ridiculously interesting to watch, I can’t help it!
– I love pets… and creating a big shelter for a bunch of them when I retire is on my Bucket List!
– Some things that I stron
gly believe in: paying it forward, helpingothers whenever we can, being humble, saying Thank you and I’m sorry when necessary, not jumping into conclusions, not caring too much about what people think about us…and giving as many hugs and kisses to our children as humanly possible!
– Also, I believe that we should never judge someone. We never know what that person has gone through nor which traumas they have suffered;
– I’m learning how to draw (hmm…“trying to” is probably more accurate 😛 ) and I want to learn how to make caricatures as a hobby;
– I’m currently on a mission to try to help my son become less impulsive (tips are very much welcomed!);
– I am desperate to find a homemade bread expert that can explain to me why the hell can’t I make decent bread at my home;
– Yes, I do curse sometimes, when I’m angry 🙂 . Otherwise I’m pretty much always smiling;
– No matter how hard I try, I can’t, for the life of me, stick to just one skill (business-wise). I’ve found that I get very bored when I’m doing the same things over and over and I’m not so productive;
– On my search for an online business I tried learning online poker. One time I won 25 dollars with a straight flush, and I felt awesome, but that was it, after that I never made any real money. Haven’t quit yet, though. Not yet, not yet!
– Yes, I do love Gladiator, the movie.
– I am Portuguese and I absolutely love our traditional pastry sweet, Pastel de Belém;
– I also love Butter Chicken, a traditional dish from Nepal, and Mussaka, from Greece;
– I’m starting a family tradition where I’ll be cooking an international dish with my son every month;
– Ok, I guess I should go grab something to eat now…lol
Thanks for taking the time to read all this very useful information about me! 😉
Ah! Quotes, I gotta put one here, I love quotes!
Here’s one of my favorites:
Oh, yeah!!! 🙂
Rossi Dimitrova, CEO and Founder of Women's Life Lab
" Diana's passion for graphic design and social media is contagious! She is an incredible person, with amazing ideas and talents, and a great eye for making beautiful design! She designed a flyer for me for a new project I was working on, and when I saw the design I was absolutely in love with it. It had the vibrancy and the feel I was going for, and I was so happy to print it and share it with people.
She has also given me wonderful insights on social media strategy for my new business. I can't wait to work with Diana again and highly, highly recommend her!
DmitryBondarev, CEO and Founder of Georg Corp.
" Diana is the most reliable, professional and helpful marketing specialist I've been working with lately. She is smart, tenacious and really cares about creating exactly the right presentation of my business. Diana performed the market research, keyword analysis for my websites and created a script for my video presentation that really works.
Now she's teaching me how to blog, where to publish and how to manage my publications in social media. Diana also manages the proofreading on my articles and gives me tons of marketing ideas.
So many skills in one dynamic woman
Copyright © Diana Madaleno / 2016