Stock photos can be useful when you are starting out, but for business owners that are looking to improve their online presence and become known as experts in their fields, stock photos are a big no-no: they don’t help with branding at all and they definitely won’t help your business look professional!
As a business owner/entrepreneur, you need to use interesting visuals that catch your audience’s interest and make them stop scrolling and pay attention to what you’re saying.
FOR EXAMPLE… Cartoons, doodles & comics!
Did you know that 90% of people prefer hand-drawn cartoons over stock photos? (even if the cartoon is in grayscale and the stock photo features several colors!).
The fun and informal style of cartoons/doodles draws people in, and since not many companies use them, they stand out and people notice them (our eyes are automatically drawn to new things).
The vast majority of business owners isn’t using cartoons and doodles in their content, so your content will definitely get noticed if you start using them!